Some Do’s & Don’ts of QR Codes for Agents

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On Today’s Electric Avenue Show – Greg Vincent shares ‘Some Do’s & Don’ts of QR Codes for Agents.’

After years of preaching about QR Codes, it now appears that a lot of agents are starting to include them into their real estate marketing.

Whilst QR Codes are nowhere near mainstream within the real estate industry as yet, as more and more agents start to embrace them, it’s important to think strategically about what you are trying to achieve by including them into your marketing mix.

I have scanned a lot of QR Codes over the past few years and far too many times the end user experience on my mobile device has come up falling way short of what I thought I may get by scanning the code.

Some of the QR Codes appearing in real estate print media advertisements have sent me to dead links & lots of others have directed me to the home page on the company website which then means that I have to learn how to navigate through the site to find the product information that I thought I would’ve got immediately by scanning the code.

But, by far the biggest frustration seems to be that a lot of the QR Codes simply don’t scan.

To scan QR Codes, I currently have 2 different apps on my iPhone, NeoReader (faster to use) and I-nigma (scans better).

As you’ll see below, after scanning the QR Code on the door of the agency for the real estate Principal, James Hall, I must say that it was one of the better end user experiences that I’ve seen from an agent using the QR Code integrated mobile technology.

Here’s the QR Code appearing on the front door…

Here’s the first screen that appeared…

You can see more and play the video message here harcourts.mobi/profile/627

Here’s the full web capture via the iPad

If you are looking to embrace QR Codes and the mobile web, then you may want to check out this episode of Electric Avenue that I filmed a few weeks back about Are QR Codes Now History? because there is now a completely different alternative to QR Codes. It’s an application called Layar.

Thanks for tuning in to ‘Electric Avenue’.

Please don’t hesitate to post a comment, subscribe to the show or ask a question.

Here’s to your success. :)

Warm regards

Greg Vincent  

PS: To watch more episodes of The Electric Avenue Show Click Here

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About the Author

For over 20 years Greg Vincent has been a successful real estate agent, owning & operating multiple agencies. Over the past few years Greg has not only created multiple web-based businesses, but he has also become known as the go-to-guy for real estate professionals who want to harness the power of effective online real estate marketing and stay abreast of the rapid changes taking place through Social Media...without all the confusing 'Geek Speak'.

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