On Today’s Electric Avenue Show – Greg Vincent shares an insight into “How To Sell A Property Using Social Media?”
Now whilst some people may interpret this to mean that instead of using the major property portal sites like realestate.com.au, signboards, print media, window displays, etc, or even an agent for that matter and that a property owner could simply put their property up onto Twitter, Facebook or YouTube and it will sell. If that did happen and the buyer paid the market price or above market price then that would be what I’d call an “Epic Real Estate Fluke!”
Selling a property for the right price in today’s market requires a strategic approach and as more and more property seekers are now spending so much time researching the web before buying a home, the effective use of Social Media should definitely become part of the property marketing strategy.
As I mentioned in show, the initial results speak volumes for the effective use of Social Media in marketing a property the way that Laura & Rohan Bell have adopted it…
“â€Ž48 groups is very rare in our area. We normally average 12 groups through an open house. The open house before this one had 21 groups through and is that same price range and 2 bedroom, 2 bathroom apartment. So there is the comparison. More than twice the attendees.” ~ Braden Walters, True Property
The Erskineville Apartment has it’s own (blog) website ErskinevilleApartment.com.auÂ which “attracted more than 600 page views within hours of going live” as reported in the article.
There is also aÂ Â Facebook Fan Page, Pinterest page featuring numerous boards of photos, Google+ and a Twitter account @Ersko_Apartment where they can share some of the real time happenings at and around the apartment and tweet out their Instagram photosÂ (another Social Media application they’ve incorporated).
Below are a couple of the apartment’s Social Media profiles…
Twitter Profile @Esko_Apartment
Erskineville Apartment Pinterest Boards
” the online approach has been an instant success.”
â€œWe were a little bit nervous about people passing the property around and saying what they like but itâ€™s full disclosure and if youâ€™re honest with people, itâ€™s easier for them to make a decision,” Mr Braden said.
He said social media evoked attachment with potential buyers.
â€œOn social media, people can ask the owners questions so they can portray what they love about the property versus what the agent writes in his marketing.”
As I mentioned in today’s show and was quoted in yesterday’s article…
â€œA lot of agents use a standard approach to marketing, whereas this involves a lot more of the feeling around the home because it comes from the ownersâ€™ perspective.â€
But he warns that while social media exposes listings to a new audience, it requires a well-planned strategy.
â€œThe biggest thing that needs to be done is that the agent has to have some sort of ability to administer the site … the agent has to be very careful the property isnâ€™t misrepresented.â€
…and I must say that it was really pleasing to see that amongst the numerousÂ “TIPS (from home owner Laura Bell)” she said…
Know your limits: “Ms Bell directed all inquiries to her real estate agent. â€œThatâ€™s not my field of expertise, best to leave that to somebody who knows.â€
Content: Â â€œThe number one thing is populating the blog with great things.â€
To read the whole news.com.au article Click Here
What else can Real Estate Agents and Sellers Do?
Another way that I have seen agents using a similar approach to get the sellers involved in some of the online context and what it’s like to live in their place is by interviewing the sellers via video and uploading it onto YouTube.
There are now so many more ways that agents can engage property buyers over the internet, for example you’ll see on the website image below that Tony Santolin also includes an Audio Tour of the property.
Thanks for tuning in to ‘Electric Avenue’.
Please don’t hesitate to post a comment, subscribe to the show or ask a question.
Here’s to your success. 🙂
Warm regards Greg Vincent Â
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