Launch NEW Property Seller Tool as REA Reports $86.8 Million FY Profit


On Today’s Electric Avenue Show – Greg Vincent shares an insight into the NEW Property Seller Tool that has recently launched as REA Group reports yet another bumper year of profits.

After the latest profit figures announced in yesterday’s article, REA Group posts 29pc rise in FY profit by Darren Davidson in the Australian…

“REA Group, publisher of the popular website, posted a 29 per cent rise in full-year net profit to an expectation-beating $86.8 million.

Revenue for the 12 months to June 30 was up 16 per cent at $277.6 million, and earnings before interest, taxes, depreciation, and amortisation rose 22 per cent to $126.0 million.

The company will pay a final dividend of 20.5 cents per share, with earnings per share up 25 per cent to 66.2c.

Greg Ellis, chief executive and managing director of REA, said that the results reflected the strength of the company’s business model and its ability to respond to a changing market environment,” CEO and Managing Director of REA Group Greg Ellis said.

“In Australia, we achieved 15 per cent growth across the residential, commercial and media businesses and surpassed one million downloads of our mobile apps,” he said.”

…and whilst trying to avoid stating the obvious, does have the most significant consumer audience in the Australian real estate space, and with their latest deal with News Ltd’s local print media, it only looks like gaining even stronger online dominance (if that’s possible?)…

“In the past six months, REA struck a marketing alliance with News Limited and pushed harder into the mobile space. Under the new deal, which was announced in July, the two companies will offer a joint print and digital package called the Prestige Plus Package, which will allow property advertisers to use both News Limited local papers as well as the REA website and mobile platforms.”

So, any education material that provide to potential sellers via their site should be something that all Australian real estate agents know about and remain familiar with if they want to stay ahead of the game and in-tune with what a lot of their potential customers are being told.’s NEW Property Seller Guide features 3 main sections.

1. Preparing To Sell

2. Advertising Your Property

3. Presenting Your Property


The Property Selling Guide also includes a number of .pdf downloadable CheckLists…

Preparing To Sell CheckList

Presentation CheckList

Choosing An Agent CheckList


It’ll be interesting to see what agents think about this latest update?


Thanks for tuning in to ‘Electric Avenue’.

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Here’s to your success. 🙂

Warm regards

Greg Vincent

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About the Author

For over 20 years Greg Vincent has been a successful real estate agent, owning & operating multiple agencies. Over the past few years Greg has not only created multiple web-based businesses, but he has also become known as the go-to-guy for real estate professionals who want to harness the power of effective online real estate marketing and stay abreast of the rapid changes taking place through Social Media...without all the confusing 'Geek Speak'.

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