On Today’s Electric Avenue Show – Greg Vincent answers the question “Should Agents Create A Real Estate App Or Not?”.
The mobile app landscape is rapidly expanding and to capitalise on the exponential growth of the app market some agents have recently been looking into the possibilities + potential ROI of developing an app for their real estate business.
Whilst the ultimate decision to go ahead with developing an app depends upon what the app will do and the desired result/expectations from the agency business, an app shouldn’t be developed just for the sake of being able to say that the agency has their own app.
Any app development that you consider investing $$$ into, must have some useful/interesting functionality that will make people want to download the app onto their mobile device and most importantly – Use the app.
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